The 7 Major Benefits of Codynamics
1. People Are More Energized And ProductiveIn a Codynamic organization, every person functions as an agent:
"one who acts, exerts
power, and is responsible for the organization as a whole." Whatever you call
your people, the very foundation of a Codynamic organization is relationships
among agents. They communicate, influence each other and work more
productively. The organization works bottom up, not top down. This is a profound
2. Diverse Teams Produce
Innovations And Improvements
Diverse agents form flexible teams.
Diversity in skills, personality, age, sex and cultural background increases
energy and options for teams. They are better able to create new innovations and
improvements working together. They identify new income streams and ways to save
money. You will be amazed at what diverse teams can do when they work bottom up
on things they care about, not under managementís thumb.
3. Everyone Is Informed And Makes Better DecisionsIncreasing the flow of information is
vital for any complex adaptive system. Did we say this was the Information Age?
In effective Codynamic organization, information flows like electricity. Agents
and teams share relevant information through a wide range of media Ė intranet,
paper, meetings, informal conversations, bulletin boards, everything. Of course
confidential stuff is password-protected. Because agents now have access to the
kind of meaningful information that previously only managers knew, they are able
to make better decisions and act in the best interests of the company.
4. The Organization Adapts Rapidly To The Changing EnvironmentIn the Industrial Age, success was
defined as a lofty vision or mission that sounded good but no one took very
seriously. Success in Codynamic organizations is seen as fitting (adapting) to
the changing environment. This is another huge change. It is highly realistic.
People take it seriously. The environment includes customers, competitors,
communities, and market forces such as technology, the economy and popular
culture. Constantly scanning the environment (not once a year!) and seeking
feedback from customers identifies emerging changes and trends. Autonomous
agents form new teams to tackle new challenges as they arise. Fitting to the
environment is more realistic, quicker and successful than striving for those
5. Plans And Goals Are Realistic And More Often
AchievedInstead of detailed plans and the illusion of control which strategic
planning is faulted for, Codynamic plans and goals emerge naturally as
teams work together to decide what to do next. The focus is on action,
being very realistic. Therefore plans are more often achieved, increasing
satisfaction and a sense of accomplishment. Strategic thinking shifts
from creating one illusory plan to developing multiple scenarios Ė best case,
worst case, and in between Ė and thinking through what the organization might do
in any case. What happens when something unexpected pops up? See point 4 above.
6. Leaders Are Less Stressed While Staff Develops MoreOne of the many nice things about
Codynamics is that it frees leaders from the impossible trap of being the
know-it-all, the only one who can make big decisions. In the fast-paced
Information Age, no one, not even Bill Gates, can know it all. Instead,
Codynamic leaders focus on creating conditions which favor
self-organizing. Thatís what gives agents and teams the freedom and
resources to form new teams, turn on a dime, and respond to change. Smart
leaders share information and promote learning. They donít give up all control.
They set boundaries (guidelines, purposes, definitions) and a few simple rules
for agents and teams. But they do not tell people in teams what to do. They
donít try to play God. As a result, leaders are less stressed, while everyone
else learns more and grows in capabilities.
7. Income, Productivity And Resilience Increase
The benefits all come together in a Codynamic system. Everyone works
constantly and productively to improve the organization. Customer needs are met
faster and more effectively, which leads in turn to more income and profits. New
markets, products and services emerge naturally. Greater adaptability means more
resilience and power for dealing with downturns, from a major lost customer to
something like the last(ing) recession.
An Added Benefit: Caring For People
Codynamic organizations care about their people. This is an outgrowth of
respecting them as agents, supporting their development and growth, and
realizing "weíre all in this together" Ė one united system, working side by side
for shared benefit. As we said in point 1, the "magic" happens in the
relationships between agents. Bottom up, not top down.
A Natural Process Unleashing Full Potential
These scientific discoveries reveal natural ways of learning and
adapting that allow greater organizational success. People are not learning new
constraints Ė they are unlearning old constraints. They are unlearning
Industrial Age mind-blocks and discovering that they really are pretty capable
after all. Just let them go! They feel energized, free to reach their natural
potentials as fully functioning, amazing human beings. As one of our Codynamic
"I think it changes the whole mindset of the company. It energizes the
creative and thought processes in all departments. It gets people thinking in a
way they have not thought before. It tears down the old departments and
divisions and gets people to think of the company as one. It makes it exciting
to work. Iíve been here for 17 years. In terms of exciting everybody, this is
the first time itís happened."
The Only Way To Escape Management Fads
Codynamics is intentionally anti-fad. We are not falling for "the answer"
like Total Quality Management or Re-engineering. As "the answer" changes every
day, we are going to change with it. We are not going to repeat the mistake of
trying to drive changes top-down. It doesnít work. Bottom-up changes do,
especially when people (agents) have the information they need to make good
decisions and the feedback they need for instant course correction.
Every day you adapt. Every day you eat, every day you sleep, every day you
work, every day you change. By staying in synch with your environment, change
will never again be traumatic or a shock to your system.
How To Launch A Codynamic Transformation
Copyright 2004, E.W. "Buck" Lawrimore, Lawrimore Communications
Inc., Charlotte, NC USA